![]() Some small companies just use the TM or SM marks without ever registering their logos. Both the trademark and service mark symbols can be used for as long as you like, since there is no time limit for registering your logo as a trademark. They also show your intent to register the trademark in the future. These logos show the design belongs to your business. When you use these symbols, an infringement lawsuit can be filed if someone uses your logo without your approval. These symbols are known as common-law marks because they provide common law and federal law protection. If your logo is for a service-based firm, like a hair salon, use the service mark symbol, SM. You can increase your rights simply by putting the trademark symbol, ™, next to your logo. Just using the logo gives you rights in your local area. Legally, you have a basic trademark from the moment you create your logo. This is ideal for small businesses that grow into franchises. registered trademark, it can be used in locations throughout the country. A trademarked logo helps your business grow.Registered trademarks are listed with the United States Trademark and Patent Office, which also makes it more difficult for people to steal your logo. ![]() Trademarks can deter unscrupulous companies from stealing your logo, much like locked doors deter burglars. Without a trademark in place, any business can use your logo. Once your logo is trademarked, you can use it any way you wish. This can make your brand seem more prestigious. Your trademark notifies the public your logo is your own, original work. As with any important asset, logos deserve to be protected. They recognize the logos of their favorite brands and use them to guide their purchase decisions. Customers can identify a good logo in an instant. Logos are one of the most valuable assets any company has. Logos can be images, stylized words, or a combination of these elements. Reasons to Trademark Your LogoĪ logo is any design used by a person or company to promote its business interests. Following these established steps is the best way to trademark your logo. Both trademarks and service marks are often referred to as trademarks. Trademarks protect logos attached to products while service marks protect logos attached to services. However, logos can be protected in a similar way by a trademark or service mark. While you can learn how to patent an idea, logos cannot be patented because the term patent describes ownership that protects inventions. Updated July 16, 2020: How to Patent a Logo
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